It was expected that the audience would increase after last season was played in the middle of the COVID-19 pandemic, with empty stadiums presenting a strange viewing dynamic, and many people’s viewing habits changing. Games are averaging 16.4 million TV and digital viewers, which is the highest average through Week 9 since 2015 and up 9% over last year. The Mannings’ foray into broadcasting has been the top story in what has been a strong first half of the season for the NFL on TV. “Many thought they would be good analysts, but this has gone probably better than some people anticipated.” “The interesting thing is they are doing it on their terms,” said Neal Pilson, the former president of CBS Sports who now runs his own sports television consulting company.
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